Phil Libin’s keynote at the 2014 Evernote Conference.

Evernote is trying to change the way people work – which is an audacious goal. But I think they’re onto something.

I watched the first and last 15 minutes of this video, where Phil explains that, despite living in the digital world now for 30+ years, we’re still using the symbols of the non-digital world, and it’s holding us back. Things like typewriters, file cabinets, and projectors.

The Evernote team is re-thinking the flow of work, and building its software around collecting, finding, writing, and presenting. And that they can all happen in the same space. And be collaborative.

Watching the videos at the end (and especially combined with yesterday’s post) really emphasized for me the shift from “competitive and hoarding” to “collaborative and sharing”. And Evernote is enabling that.

Their new tagline: “For your life’s work”, and I know for me: I couldn’t do my work half as effectively without it.