New FTC rule banning fake reviews took effect this past Monday.

A variety of scenarios are covered, like:

  • AI-generated fake reviews,
  • Did not have actual experience with the business or its products or services,
  • Prohibits businesses from buying reviews,
  • And more.

Here’s hoping this makes a difference to the growing amount of “noise” online in this arena (which seems to be outnumbering the legit reviews).