This video announces a feature addition to the iPad app, Paper, by the folks over at FiftyThree.
I’m fascinated on a couple different levels: first, the videography – first person perspective, eyes blinking, calming soundtrack, step-into-the-shoes-of feeling. Second, the app itself: practically buttonless, menuless, enhanced Moleskine-like. And third, the feature being announced: Mixer. What an intuitive concept, blending colors in a progressive mixing motion – no computer sliders, percentage specifications, color codes, etc.
It’s no wonder Apple named Paper iPad App of the Year.
To see more videos from the folks at FiftyThree, just visit their Vimeo page.